The Hero’s Journey vs. The Heroine’s Journey: A New Lens for Marketing
In marketing, storytelling is a powerful tool used to connect with audiences, build loyalty, and drive engagement. For decades, marketers
An Inside Story from the Boardroom: Observing a Missed Opportunity in Communication
I sat in on a multi-agency meeting where I witnessed a classic example of how miscommunication can derail even the
How Deborah Tannen’s Insights Resonate in UK Communication
A UK reflection From the Harvard Business Review Article – The Power of Talk – Who gets heard and why
The Power of Talk: Breaking It Down to the Bare Bones
In her insightful piece for Harvard Business Review, Deborah Tannen explores the subtle yet powerful role that communication plays in
Winning Clients Through Speedy Delivery: How My Value System Sealed the Deal
In the fast-paced world of agency work, speed can be the difference between winning and losing high-stakes clients. Over the
The Cost of Miscommunication: Why Understanding the Type of Talk Matters
Recently, while watching Game of Thrones, I came across a scene where Tyrion Lannister asks, “What kind of conversation shall